NursesMC: Nashville Website

The challenge: Create a website to generate support for establishing a NursesMC public nursing high school in Nashville, Tennessee.  

Our solution: Combine the talents of NursesMC's long-time graphic designer, Louis Morales, and Propensity's go-to marketing collaborator, Victoria Rodriguez Minowitz of Victoria RM Consulting LLC, with the expertise of web development firm EPR Creations to create an engaging landing page with a clear call to action and easy-to-complete form. With our "Do It for Your Kids" social media campaign driving traffic to the website, the client gathered more than enough signatures to secure charter approval for the new high school. 

In December 2024, the landing page was recognized with a Marcom Gold Award by the Association of Marketing and Communication Professionals.