"Now I Get It!" Video

The challenge: Create a tool to reduce employees’ frustration in navigating an unfamiliar web platform and free our client from having to respond to the same frequently asked questions.

Our solution: Produce a short video featuring two charismatic and well-liked colleagues. Use humor and animation to keep viewers engaged. Employ mnemonics and repetition to make the information stick.

The video received an honorable mention from the Association of Marketing and Communication Professionals during its 2023 MarCom Awards competition.